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BE THE BUFFALO




** So we've been getting a lot of inquiries about our new look, particularly our new logo.

Questions like: "What's your new logo all about?" "Is there any significance or meaning to it?" "What's up with the buffalo?!!"

So I reckon it's time for a little proper explaining.

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** + Actually, there was quit a bit of intention and thought put into our new logo. And admittedly, I have an inner creative-geeky side; sometimes I get a chance to let my inner nerd eat. So, here is a brief look at that nerdiness and how the new logo came to be:

+ I wanted a logo that somehow tied in some of our beliefs and personality (if that's even possible?!), so I started thinking and doing some sketch pad drawings. I have always taken a liking to geometric shapes, and the equilateral triangle (symmetric sides) is what I began sketching in my early doodles.

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+ My faith is a big part of who I am. I believe in God, and HIs existence in three equal parts: Father, Son and Spirit. Chiropractic is also a part of who I am, and I would tell you that good chiropractor has an equal foundation in science (biology, chemistry, neurology, anatomy), art (the specific adjustment technique/skill) and philosophy (a belief that healing comes from the inside-out). So I began drawing and playing with the three-sided triangle.

+ As most of you know, I also love all things outdoors - hiking, camping, hunting, fishing, exploring. The more I drew and pondered, the more the triangle began taking the shape of a mountain. Now, Tennessee maybe doesn't have the mountains of the West, but work with me, our foothills are beautiful nonetheless. I thought it fit. And why not have 3? Three "equal-sided" triangular mountains is what it morphed into.


Why a buffalo? Buffalos are massive creatures built to "carry the burden." In the late 1800s, the buffalo almost went extinct (due to Western civilization pushes, and over-hunting to make way for man and railroads), but today the buffalo thrives: a survivor. Buffalo run/live in tight herds or families and stick together to protect their children and each other with communal diligence. When something threatens that unit, a buffalo goes into action (goes wild and charges the threat) and can be very dangerous until the balance is restored: a protector. The Native Americans saw the buffalo as a means for food, clothing, tools and even blankets and shelter. Every part of the buffalo was used - nothing was wasted: a provider. A buffalo is a symbol of quiet strength and leadership.
Another cool thing I learned after I settled on the bison is what happens when a storm front approaches. Where most animals have a bent tendency to turn away and outrun the storm, a buffalo does the opposite. An attempt to get through the trial or storm quicker, buffalo turn into the storm and face it head on. I find the imagery to be the lesson-worthy. Whenever confronted with a tough challenge, do not prolong the torment, become the buffalo - step into the challenge and face it for resolution.



+  A few other details include the use of a medical cross as the "&" sign between health + wellness. The cross, I see, as a double meaning - faith and health. Finally, the border around the logo. I wanted to wrap it up as a badge-like or stamp-like logo with a border similar to an arrowhead (or National Park logo border), so, why not incorporate my favorite sport, America's Pastime - BASEBALL! The border is home plate! (Also a double meaning - your home for health, ha!).

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And last, but certainly not least, we included in the logo the year in which we were established - 2005.

+ That's the heart behind the logo. Now you know!
A special shoutout to Taylor Brady (Rhonda's daughter). She is the one that brought it all together and made it happen, and I'd highly recommend her for your graphic design needs.

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